How to Expose Yourself the Right Way
July 15, 2013 5 Comments
I have my first book THE WATCHTOWER listed for free on several sites. It’s part of an overall marketing strategy that so far, has worked. Many people who list their books for free do it either through the KDP Select program, or through Smashwords, but after reading some of the comments on Lindsay’s blog, I wonder if they truly understand the power of this marketing tool.
When free ebooks first became popular, everyone was doing it. It was a great way to get your work into the hands of people who wanted to read. Now there are so many free ebooks I’m sure ereaders were overloaded with new products. This has instilled a fear among authors. If there are so many ebooks out there all for free, who has time to read them all? Then the bitching started. Authors bitching because there were people out there who probably just download free ebooks just because they’re free and don’t bother to read them at all. That may be true, and Goddess knows I’ve done that (who can pass up a good bargain, right?), but in my opinion, the free ebook is EXACTLY the same as the drastically discounted paperback you see in the bin at the supermarket. You buy it because it’s cheap. Whether or not you read it depends on how bored you are.
Then there’s my favourite bitch—Free ebooks cheapens the author’s work and the works of other authors. No. Sorry. The only thing that cheapens an author’s work is crappy writing skills, which unfortunately, is seen in many free ebooks.
Yet the most popular bitch I heard was not really a bitch, but rather a mindset. Authors assumed that if their book was being downloaded, it was being read, and that isn’t always the case.
“Then why should I put my book for free if there’s a chance most people who download it won’t read it?”
One word. Marketing.
Sure, maybe the majority may not read that book, but some might. I did some math (ugh, see what lengths I go for you people?) and discovered that in the months since my first book went free, roughly 2% of those who bought the free book, purchase the next two books. 2%! That may not seem like a lot, but look at it this way;
2% of 1,000 = 20, 2% of 2000=40, 2% of 3000=60, etc, BUT…
What if those 2% told a friend? Just one friend? What if that one friend looked on his/her ereader and discovered that they had a copy of this book? That they’ve HAD this book for months, but never bothered to read it because they didn’t think it was any good? Maybe they read it? Maybe they like it? Maybe…they buy your other books? Maybe they tell a friend?
Do you see where I’m going now? People get all excited about the big numbers, when it’s the little ones you should focus on.