How to Expose Yourself the Right Way, Part Three
September 16, 2013 4 Comments
Just about every writer out there has a blog. It’s a given if you’re in this line of work. I’ve had several people ask me how to make on or what should they blog about, and the answer is as varied as the person who asks, but here’s my two cents.
Make the blog about YOU. With every writer having a blog, you need some way to make yours unique. Some authors post their opinions on writing and how they go about their craft, and that’s fine, but if you want to attract readers to your blog who AREN’T writers, you may have to get a bit more personal.
Yes, I hear you groaning. Look, it’s as simple as this; if you market to writers, you’ll get writers, but that’s limiting yourself and the potential of attracting new readers. It’s readers who AREN’T writers that you want. Those are the fans that will keep coming back for more of your books. The ones that retweet or blog about how great it was. They don’t care about the whole process, they just want to read your latest work, and you attract them by making a connection with them outside of your book.
I like to garden, knit, cook and a few other things, so I blog about that. I like movies so I blog about movies I’ve watched. Same with books. With so many authors vying for a reader’s attention, it’s the author that CONNECTS with the reader that wins.
What do you do to connect with readers?