A Personal Observation – Marketing; It’s not just at children anymore
October 26, 2013 2 Comments
When I was in highschool, I took a class in marketing. I like this class because it showed how commercials really affect our choices. Did you know that for some commercials, they put music geared toward the generation they’re selling too? It was very prominent in car commercials during the 80’s. If you have small kids and watch their channels, they’ll put on ads for products that would appeal to the parents as well. The thought being that the parents are watching too, so might as well get a few ads at them. One of the biggest controversies over the last decade is marketing junk food to kids. With the rise in overweight children, these ads were seen as part of the problem, but I haven’t seen any reduction in these commercials. Two of the biggest contributors are breakfast cereals.
They’re trying to stop junk food advertising to children, but look what I saw one day.
I guess the marketing companies are thinking ahead. If they do put a ban on marketing to children, they’ll have to hope you’ll rediscover the cereal from your past, buy it, and let your kids eat it. Sneaky, isn’t it?
Next time you’re watching television, pay close attention to the commercials. Your children’s health could depend on it.