A Personal Observation – Marketing; It’s not just at children anymore

When I was in highschool, I took a class in marketing. I like this class because it showed how commercials really affect our choices. Did you know that for some commercials, they put music geared toward the generation they’re selling too? It was very prominent in car commercials during the 80’s. If you have small kids and watch their channels, they’ll put on ads for products that would appeal to the parents as well. The thought being that the parents are watching too, so might as well get a few ads at them. One of the biggest controversies over the last decade is marketing junk food to kids. With the rise in overweight children, these ads were seen as part of the problem, but I haven’t seen any reduction in these commercials. Two of the biggest contributors are breakfast cereals.

They’re trying to stop junk food advertising to children, but look what I saw one day.

I guess the marketing companies are thinking ahead. If they do put a ban on marketing to children, they’ll have to hope you’ll rediscover the cereal from your past, buy it, and let your kids eat it. Sneaky, isn’t it?

Next time you’re watching television, pay close attention to the commercials. Your children’s health could depend on it.


About Darke Conteur
Darke Conteur is a writer at the mercy of her Muse. The author of stories in several genres, she prefers to create within the realms Science Fiction and Dark Fantasy. A pagan at heart, her personal goal it to find her balance within nature; exploring the dark through her stories and the light through her beliefs. When not writing or working with crystals, she enjoys knitting, gardening, cooking and very loud music.

2 Responses to A Personal Observation – Marketing; It’s not just at children anymore

  1. I’ve always been fascinated with the psychology of marketing. My mother tells me that when I was a toddler, I would ignore the television and only paid attention when the commercials came on. Not sure what that says about me. 🙂

    • When Sithboy was young (preschool) there was one commercial in particular for an amusement park that brought him out no matter where he was or what he was doing. He’d hear the first few notes and run to the television. Years later, we went to the park, and it wasn’t as much fun as the commercial led us to believe.

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