A Personal Observation; The new ploy of marketing to kids.

Some of you who follow me on Facebook and Twitter know that every now and then I will post something about food. On Fridays, we generally go out for supper. A habit that started way back when we could afford going out once a week, but some habits are hard to break; especially the ones we like.

We stopped going to McDonalds on cheap weeks (weeks we didn’t really have enough money to eat out, but do it anyway) because of the lack of healthy options. Same with Burger King, but truth be told, last time we went there, there was so much sodium in their food my fingers had swelled up before we left the store, so it was a real big surprise to see healthy food items on the menu at McDonalds.

McDonalds seems to be one company that heard the outcries of customers and did a makeover. Sure, they still have burgers and fries and Happy Meals, but the McDonalds in my area have steered away from attracting children to their stories and geared more toward adults. Some don’t have the playrooms or play areas, instead there are fireplaces, comfortable seats and gourmet coffee. Their food has changed as well and not just for the kids. We had one of their signature wraps a while back, and honestly, it was good.

There are a lot more restaurants marketing to the adult population again, and it seems like a wise marketing tool. Get the parents into the fast food stores with ‘healthy’ food, and they’re return and bring their kids.

Therein lies the problem.

It has become more important than ever for us to teach our kids how to eat healthy, and part of that is teaching them to recognize a marketing ploy for what it is. Children will always be the chosen target for these advertisers, as it was when my generation was young, but we know better now. Maybe that’s why they’re trying to lure us back.

It’s something to think about.  


About Darke Conteur
Darke Conteur is a writer at the mercy of her Muse. The author of stories in several genres, she prefers to create within the realms Science Fiction and Dark Fantasy. A pagan at heart, her personal goal it to find her balance within nature; exploring the dark through her stories and the light through her beliefs. When not writing or working with crystals, she enjoys knitting, gardening, cooking and very loud music.

2 Responses to A Personal Observation; The new ploy of marketing to kids.

  1. Jack says:

    Ah, I wondered what you meant by “new ploy,” as I grew up in the 50s with everything under the sun being shoved down my throat, all behind the phrase, “Tell Mom you want…” Of course it all makes sense, marketing to the kid who still lives within us. I can’t really say whether Canada is more like us, or more like the Mother Country, but here in the U.S. the order of the day is making money, and you do that by and large by providing a product or service. To get people to buy, you have to advertise, so advertising is not a big universal evil. What we consumers have to remember is that these people have developed college courses in how to convince us that we want things that we really don’t, how to sell things to Dick by advertising to Jane, and the fact that you are more likely to buy a product based on its placement on the shelf, and what is placed around it. It isn’t evil, but it can be pretty insidious, and as you so wisely point out, we as consumers can’t let our guard down for an instant. Teaching the kids is paramount, but I sometimes wonder how we can compete with the machine without taking those courses ourselves.

    • I agree, Jack. Teaching our children the difference between a real ‘want’ and ‘need’ is so much different that what the advertisers think we ‘want’ and ‘need’.

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