Amazon; Big shark or little guppy?
March 3, 2014 2 Comments
Some of you might not want to hear this, but outside the States and the U.K, Amazon isn’t the be all and end all in ebook retail. Don’t believe me? You could have the proof in your monthly sales report.
If you’re like me, you’ve seen sales in the four countries where English is the primary language. Nothing wrong with that, but have you ever wondered why? I’m sure there are some who figure there are no sales in the other countries because their books are in English and there aren’t that many people who could understand them. Then why would Amazon distribute books to those countries?
Now I’m not saying Amazon isn’t a good place, just the opposite, but those of us who don’t have one of the big five publishers in our corner need to expose ourselves in as many markets as possible, and that means not restricting our ebooks to one company. I have mine on Amazon and Smashwords, and through Smashwords my ebooks are distributed to Kobo, BN, Sony, iTunes and several others, AND through those channels my ebooks appear in their European partner distribution channels.
Another reason to look into other distribution sites, is Amazon’s surcharge which can bump up the price of an ebook from .99 cents to over three dollars (depending on the country).
Mr. Gaughran points out some interesting facts. How many people are going to pay for an ebook that is three or four times the normal price on Amazon, especially if they can find it at the normal price someplace else? I think this, above everything else, will force authors to look into other retailers, and allow for new markets to open up for self-published and Indie authors.