Of Writers and Prose: WARNING! YOU’RE LOSING MONEY BY NOT DOING THIS ONE THING!

Quill-And-Ink-Line-Art-300pxDid I get your attention? Of course I did. No one can resist clickbait and if you say you don’t fall for it, I call bullshit because you just did.

Just like clickbait, writers need snappy titles on their blog posts to attract potential readers. It’s hard enough to come up with original material on topics that have been done a gazillion times before, but trying to put your personal ‘spin’ on them can be even harder. Maybe that’s why writers have let their blogs fall by the wayside over the last couple years.

When I first started blogging way back in . . . (I can’t even remember) people blogged about all sorts of things, and then someone realised you could sell more books with your blog and (I feel) it went all to hell from there. Just about every writer out there started their own blogs and wrote about writing and their books. It became more about the number of subscribers and ‘hits’ than making a connection and or discussions. Naturally, people got bored of re-reading the same stuff, stopped reading and suddenly . . .

BLOGGING IS DEAD!

It isn’t dead. It just got bored.

I’ll admit, in the early years of my blogs (at one point I had three), I was one of those people who wrote only about the industry, and then I read an article about how writers needed to expand topics and attract readers who weren’t writers. We were trapped in this bubbled known as the ‘writing sphere’ and in order to to increase your readership we needed to step OUTSIDE of the sphere.

Wait? You mean promote to ACTUAL PEOPLE?

Here is where a new age of blogging begins; a renaissance even. Blogging was once about important global conversations that had to be said; opinions that needed expressing. Now it’s personal. It’s about the smaller, but just as important events that happen in our lives. Non-writers read books too, but we need to connect with them on a different level; a more personal level but that doesn’t need to be a scary thing. You don’t have to blog about every part of your life, but we should include other aspects of our lives on our blogs. Hobbies they like, or shows/movies they watch. A multi-topic blog can (in theory) bring new readers; readers from OUTSIDE the writing sphere. This is where our audience waits for us. Let’s connect with them again.

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About Darke Conteur
Darke Conteur is a writer at the mercy of her Muse. The author of stories in several genres, she prefers to create within the realms Science Fiction and Dark Fantasy. A pagan at heart, her personal goal it to find her balance within nature; exploring the dark through her stories and the light through her beliefs. When not writing or working with crystals, she enjoys knitting, gardening, cooking and very loud music.

2 Responses to Of Writers and Prose: WARNING! YOU’RE LOSING MONEY BY NOT DOING THIS ONE THING!

  1. My blog is languishing and it’s only my fault. I just haven’t been into it much. I always wrote about a diversity of topics though. I remember when I was first blogging – for my chef business – that a marketer insisted that blogs should be kept to one purpose. Mine was a cooking blog, so I could only post about cooking.

    Um…, no. My brain has never worked that way. It would have been impossible. Even if I started a post about cooking, it could easily morph into breastfeeding toddlers or something. I’m a big picture person. Everything is connected.

    When I started my current blog with more emphasis on my writing, I just kept up all the old banter and rambling that I started on the cooking blog. Now I just need to get back to making regular posts.

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