Of Writers and Prose: Social Media for Authors.

I can hear you all groaning from here.

Social media; the bane of every writers existence, but one of those things that we all need to do, whether we like it or not.

I wrote this post based on my experiences over the last decade with many social media platforms new and old. Whether or not it’s scientific, I don’t know, but this is the conclusion that I’ve come to. Take it or leave it, it’s up to you.

Social media keeps us ‘seen’ in the publishing/writing world, the one thing that all writers need in order to sell our books. Now, don’t get me wrong, Facebook and Twitter and all the others DON’T sell books, but keeping ourselves visible whether by posting those cute cat photos, retweeting someone’s book promotion, or making that quick video about absolutely nothing, keeps us engaged with our audience and in the end, it’s that engagement we need.

Why do we need it? Because, my friends, THAT is what sells books.

When you retweet another writer’s book promo, publish a blog entry, or make that cute video, you’re creating/manipulating the algorithms that all these sites use. Have you ever noticed when you watch something on YouTube, and suddenly there’s are a pile more videos just like the one you watched? That’s the algorithm working. Content IS the key to algorithms. It’s the reason the majority of how-to sites for social media specifically state that you should post on a regular basis? Because you’re creating the algorithm that will allow a potential audience to find you.

When someone clicks on your social media site, more of your content will appear on whatever platform they are using. If you post regularly, even as little as once every two weeks, you are actively engaging with the platform and it will recommend your site and more of your content. Don’t believe me? Click on a YouTube video and see how many more of the same type show up on your feed. (I’m using Youtube as an example because that’s the one that moves the fastest.) Click one video on say ghost pictures, and Youtube will list a dozen or more other channels with ghost pictures, or more content from the channel you watched.

That’s the algorithm in action. That’s what you need to harness.

Each platform is different and it takes a bit of time to figure out how each one works. TicTok is similar to YouTube with its algorithm, but I think Facebook is the slowest. Twitter goes by who you already follow, so the key is finding the followers, but that’s a topic for another post.

Engagement is the key, not just you putting out content, but you engaging with others, and it doesn’t have to be for hours at a time either, but you need to identify what works best for your and that includes how much time you’re willing to give. Remember, it’s called ‘social’ for a reason, and yeah, I can still hear you all groaning.

About Darke Conteur
Darke Conteur is a writer at the mercy of her Muse. The author of stories in several genres, she prefers to create within the realms Science Fiction and Dark Fantasy. A pagan at heart, her personal goal it to find her balance within nature; exploring the dark through her stories and the light through her beliefs. When not writing or working with crystals, she enjoys knitting, gardening, cooking and very loud music.

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