Five things Every Writer Should Know: Social Media.

I want to continue with the discussion from a few Mondays ago about social media.

The ‘experts’ state writers are to spend a certain amount of time blogging, tweeting and Facebooking about our book(s), and that it has to be ‘organic’, especially when it comes to Twitter. Problem is, the majority of writers have other things to do during the day, myself included. Goals like this can be a little hard to obtain, but it can be accomplished if you have a solid understanding of exactly what social media is.

Social media is the umbrella term used for online programs that connect people. World-wide there are roughly 15 or so popular platforms (depending on region), that encompass three forms of media; print, video, and picture. While many writers think social media is a pain, it is a necessary evil for this industry, but it can go a little easier if you understand a few things.

So here we go; five things writers should know about social media.

  1. It doesn’t have to be time consuming. 

Did you know you can schedule your posts on a majority of platforms? Blogs, Twitter, and Facebook have options that allow you to schedule, which means you can write out a pile of posts to schedule, which allows you to be consistent with your activity. This is a wonderful tool for writers and should be used all the time and takes some pressure off.

  • Post don’t have to be long. 

 I read an article years ago which stated that the perfect blog post length is around three-hundred words. This is mainly for blog posts, as Twitter already has a character limit. The shorter post are easier on the reader, who may subscribe to dozens of blogs and only a short time to read through them all. I keep mine between three to five hundred words (this one ended up being close to 700) depending on the topic, but it’s a good thought to keep in mind for other platforms as well. I consider short posts a lesson in creativity. Trying to convey what you want to say in as few as possible is a skill on its own.

  • Only do the platforms that you are comfortable with.

There are at least a dozen social media sites on the internet and each has its pros and cons, so do some research before you make an account. What is it you want to do? What kind of content do you want to create? More importantly, how much time are you willing to put into it. Video platforms are time consuming and require a modest amount of money for equipment or programs, while blogging sites are the easiest and require very little in the way of creating content other than writing.

  • There are rules.

Yes, whether you like it or not, there are etiquette rules for social media. Remember, just because you delete something online, doesn’t mean it’s gone forever. Think about what you want the world to see. The link below will take you to a site that can explain it better than I ever can.  

https://www.moneycrashers.com/social-media-etiquette-tips-personal-business/

  • Have fun!

I can’t stress this point hard enough. More than once I’ve stopped doing something online because it became more of a chore than something I looked forward to doing. Hence the reason I haven’t blogged a lot in the last few years. All these platforms are great to connect to people, but they do require some of your time to maintain. You have to want to do it, and have fun while you’re doing it. If it starts to lose it’s appeal or you just don’t feel like doing it anymore, that’s fine. Give yourself a break from it. As a writer, social media is important. Authors need a way to get the word out about new releases, and these platforms are the only way to do it, especially for new writers. This is why I suggested in #3 to only work with a few to start with.

There you have it; five things every writer should know about social media. Join me next week when I take a deeper look at blogs.

Have fun, and stay safe.

About Darke Conteur
Darke Conteur is a writer at the mercy of her Muse. The author of stories in several genres, she prefers to create within the realms Science Fiction and Dark Fantasy. A pagan at heart, her personal goal it to find her balance within nature; exploring the dark through her stories and the light through her beliefs. When not writing or working with crystals, she enjoys knitting, gardening, cooking and very loud music.

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