Five Things Every Writer Should Know About Blogging.

One of the first forms of social media, the blog has been a staple in social media process for nearly twenty years. You can read a short history of blogging HERE, and while articles pop up every few years or so on how blogging is dead, it really isn’t. The fact that many of the originals are still around is testimony to that, and I doubt very much that it’ll go away any time soon. Why? Because blogging is one of the easiest forms of social media, and with this in mind, here are five things every writer should know.

  1. Think outside the blog.

Blogging is a good way to connect with readers, expecially when you write about things OTHER than your work. Readers want a way to connect, either through shared experience, hobbies or lifestyle. Give that to them. You can go into as much detail as you want, but show them that there’s more to you than just a book.

  1. You don’t have to write out long, drawn-out posts.

The goal of every blogger is to have followers return again and again, and one of those ways is to keep the posts short. Several years ago I read an article that stated the average blog post should be around three hundred words, but that can be too short. I aim for anyting between 300 – 500 (FYI, this post is 498). That’s a good length, especially if you’re struggling to find something to write about. There’s nothing wrong with posts being longer, but short, inciteful post were found to be more popular.

  1. Being consistent is key, but don’t over burden yourself.

Keeping to a schule can be difficult, even with experienced bloggers. There are going to be days when you don’t feel like it, or can’t really think of anything to say. When this happens, take some time for yourself. Write fewer posts or take a break altogether. Creative burnout is a real thing and it can carry over to all aspects of your writing.

  1. Blogs are a good way to promote yourself and your books.

Look over other writer’s blog sites and you’ll see links to their work, or information on upcoming work. A blog is one of the few places that a writer can go into detail about their work to a captive audience. After all, they want to know about your books, otherwise they wouldn’t be clicking on your blog.

  1. Connect your blog to other social media to increase your message.

This is one of the easiest ways to maximise your reach. With many social media sites you can save time by connecting them together. Instagram can connect to Twitter and Facebook. TicTok can connect to Instagram and Twitter, and reaching more people with interesting content will draw more people to the places where you’re selling your books.

There you have it, 5 things every writer should know about blogs.

About Darke Conteur
Darke Conteur is a writer at the mercy of her Muse. The author of stories in several genres, she prefers to create within the realms Science Fiction and Dark Fantasy. A pagan at heart, her personal goal it to find her balance within nature; exploring the dark through her stories and the light through her beliefs. When not writing or working with crystals, she enjoys knitting, gardening, cooking and very loud music.

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