Five Things Every Writer Should Know About Instagram.

I like to call Instagram the Twitter of pictures.

For those of you who don’t know, Instagram is a picture heavy social media site. It also hosts videos as well. Probably in competition to TikTok and YouTube, but personally, I like it just for pictures.

Instagram is one of my favourite social media platforms. I post so many different types of photos, from personal to business and connect with others who do the same, but it’s my favourite because I don’t have to think of something clever to say, like I try to do on Twitter. With Instagram, I can throw up a picture and leave it at that, and honestly, it’s one of the simplest platforms to use, and like all platforms there are good and bad sides to it, so here are 5 things you need to know about Instagram.

  1. Picture heavy. As a writer, you want to reach as many people as possible and that means you have to expand your audience to include non-writing people as well, and Instagram is a good place to start. I think of it as another way to be creative. You can post pictures of themes that run through your story, maybe of actors or places that you used for character and story inspiration. I sometimes post snippets of my works-in-progress. A visual excerpt of the actual word file.
  • You can link to other platforms. Instagram is owned by Facebook (or do we call them Meta now?), but that doesn’t mean that you’re limited to what you can connect to. Facebook -yes, Twitter – yes, Tumblr – yes, and I have it connected to my WordPress blog, so pictures come up in a side bar. Connecting one social media platform to another an greatly expands the range of your audience and you may pick up a follower or two.
  • Limitation on what you can do with pictures. Apart from a few filters, Instagram doesn’t have a lot of options to fancy up your photos, BUT, you can upload pictures from your computer, so if you do something fancy in whatever paint program you have, you can easily share it.
  • Can use hashtags just like with Twitter. The whole purpose of having social media accounts is to connect with others, and it’s much easier when you use hashtags. You can even follow certain hashtag topics, so anyone who uses ones you’re following, will pop up in your stream, and vice-versa.
  • Very user friendly. After Twitter and a blog, I would suggest (once you feel comfortable) having an Instagram account. Want to post a picture? Click on the icon of a box with a (+) sign, and it will either open a box (on your computer) to drag a photo, or, on your phone it will have all pictures that is in your gallery, and you just pick the one you want. You can do multiple pictures as well by clicking the double screen icon on the bottom right-hand corner.

Instagram has been around for almost twelve years and there isn’t a business site that doesn’t have an account. It’s fun, simple to use, but it can be a time suck as well. There are so many creative ways a writer can use the platform to promote themselves and their work. I’ve mentioned a few in this post, but if you think of others, I’d love to hear it. I’m always looking for a good idea for a picture.

About Darke Conteur
Darke Conteur is a writer at the mercy of her Muse. The author of stories in several genres, she prefers to create within the realms Science Fiction and Dark Fantasy. A pagan at heart, her personal goal it to find her balance within nature; exploring the dark through her stories and the light through her beliefs. When not writing or working with crystals, she enjoys knitting, gardening, cooking and very loud music.

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