April 10, 2017 2 Comments
[DISCLAIMER] First of all, I’m not an expert at this and I’ve never claimed to be. This is just my perspective and how I view the publishing industry.
I read a blog post a few months back claiming that Twitter was no longer a viable option for authors to promote their book. You can read the article here.
No shit. It never was.
What struck me about this article is that it equates statistics for Twitter with readership and author visibility, and while no new growth may be bad for Twitter, that doesn’t mean it’s bad for authors. I understand what the article is saying, but to compare Twitter with writers is LITERALLY comparing apples to oranges. As a writer, I know my books aren’t for everyone and depending on the genre, writers will have a limited audience. If you look at Book Bub’s genre listing, you’ll see that mysteries top the chart compared to YA, which agents are constantly looking for.
EXISTING accounts/readers are the ones that authors need to focus on. EXISTING readers tell other readers about your book; WORD OF MOUTH. Companies are notorious for offering sign up deals and discounts to NEW customers instead of rewarding their ESTABLISHED customer base. Imagine there were no freebies or low-priced books. What do you think would happen if an author offered a discounted price to ONLY NEW READERS? While you must look at your books as a business; this is where the business model for companies and the business model for readers MUST branch away. The approach cannot be the same.
So what’s an author to do?
Yes, we need new readers, and we find them by connecting with them via social media, but here is where I see a lot of writers going off the rail; they don’t connect with their readers, they talk AT them, instead of TO them. A while back I helped a writer from my writing group try and understand social media. He has a book coming out and his publisher is all over him about getting ‘out there’. Over the course of an hour or so, I explained how you can use social media to HELP sell your books; because that’s what it is – a TOOL (I’m pretty sure I wrote a blog post on social media tools, but I can’t find it).
Authors must keep one thing in mind when promoting themselves and using social media; it’s about being social. There’s nothing wrong with promoting your work, but like the linked article states; Twitter is no longer a viable option for authors to promote their book.
And it never was.